Marking the 45th anniversary of James Brown’s historic Boston concert following the assassination of Dr. Martin Luther King, Jr., multi-Grammy® Award winning artist James Brown, best known for his smoldering singing and revolutionary rhythmic style, makes his official YouTube channel and online debut today at youtube.com/jamesbrownofficial and shoutfactory.com/jamesbrown.

Viewers and fans will be able to immerse in a rich selection of rarely seen live concert footage as well as interviews and clips addressing Brown’s involvement in some of the most seminal events of our time.

The announcement was made by Shout! Factory in collaboration with the James Brown Estate.

“Building upon a successful relationship formed for Shout!’s highly popular home entertainment product lines ‘I Got The Feelin’: James Brown in the ‘60s,’ we’re thrilled to be working closely with the James Brown Estate to create official digital destinations,” stated Shout! Factory’s founders Richard Foos, Bob Emmer and Garson Foos.

“This is an integral part of our commitment to leverage a variety of digital entertainment platforms to celebrate the very best of pop culture.”

“We launched these YouTube, online and mobile experiences today as the 45th anniversary of the Boston concert is a major milestone we all wanted to commemorate,” said Jeffrey Thompson, vice president of digital strategy and business development. “These digital destinations will continue to evolve as we program content specific to key events as well as discover and add new video assets, leveraging Shout! Factory’s unique content curation capabilities.”

With today’s launch of the official channel youtube.com/jamesbrownofficial and online destination shoutfactory.com/jamesbrown, viewers will be immersed in unique entertainment experience that brings James Brown to life across digital platforms.

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