The music of Motown and the 1960’s were celebrated during Super Bowl XVI, which took place today (January 24, 1982) at the Pontiac Silverdome in Pontiac, Michigan.
Over 85 million viewers tuned in to watch the San Francisco 49ers take on the Cincinnati Bengals.
Diana Ross opened the show with the National Anthem, while the halftime show featured the group Up With People, who saluted Motown.
It was a great marketing experience for all involved, since Super Bowl XVI was one of the most watched broadcasts in American history.
Super Bowl XVI took in 49% of the total viewing audience that evening, thanks to the popularity of star players like Joe Montana, Ronnie Lott and Anthony Munoz.