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Legendary Motown producer Norman Whitfield announced the formation of his own label, Whitfield Records in today’s issue of Billboard magazine (March 11, 1971).

Whitfield was responsible for ushering Motown into the 1970’s with his “psychedelic soul” genre of music.

He started his career as a $15-dollar-a-day Motown secretary, when he authored Marvin Gaye’s hit “Pride and Joy.”