DJ Alan Freed’s second feature movie “Rock, Rock, Rock” launched simultaneously in 70 New York theaters today (December 5, 1956.)
Alan Freed served as the publisher of 15 of the 21 songs featured in “Rock, Rock, Rock,” which Freed also owned 10% of.
Freed struck a deal with six different record labels to produce the soundtrack for “Rock, Rock, Rock.”
Each one of the labels released singles from the movie, which included artists like Chuck Berry, Frankie Lymon and The Teenagers, The Flamingos, The Moonglows and others.
The record labels also benefited by placing promotional items for their respective artists in the lobbies where the film played.
According to reports, “Rock, Rock, Rock, was made in two weeks, with each artist lip-synching their own record.